A few months ago I had noticed that some of my photos had started to appear on a (quite famous) Italian recipe blog. I didn't do anything at the time, dismissing the whole thing as a classic case of harmless copycatting. I was also too busy with other things to actively investigate the matter, which seemed more complex than a straightforward copycatting: in some cases, the photos posted on that website were actually new photos shot exactly with the same composition of my original photos. So the photographer went through the pain of taking my photos, and actually arranging things (a dish, a bread, a kitchen) exactly like in my photos. One case is a coincidence. Two cases are not. Especially because there also were a lot of my original photos posted without permission and with the "tuscanfoodie" watermark conveniently cut out...
This morning I saw another one of my photos appearing on the Facebook page of this famous blog. My reaction? Unsubscribe from that blog, and just say a huge "Fuck it", and move on.
I am not sure if this is the right approach though. At the bottom of my blog, I have clearly stated that all my work is licensed through the creative commons licence which authorizes anyone to republish my work UNDER THE CONDITIONS that the work is attributed to me, it is not used for commercial purposes and it is not altered or transformed.
Now, obviously this guy doesn't attribute my work to me (he only did it once, which for me gives another indication that he is indeed taking these stuff from me); he is now making money out of his recipe blog; he is transforming my work. I am not sure about the third one, but I am definitely sure that this guy is bastard copying my work and making money out of it.
The thing bothers me a little, I must admit. Especially because this guy has a very followed blog, and he doesn't need to steal other people's work. Although - after what happened to me - I wonder if any of his work is actually his own.
A few years ago, when I was younger and angrier, I would have probably tried to bring havoc to this guy. Now I am kind of "yeah, whatever". But really, what should I do?